into webpages is a recent trend. It harbors advantages like less loading time, variation and flexibility concerning logotypes. Since the web is de facto the central publishing platform of the future, this flexibility is essential. To obtain this, developers are now working on the Web Open Font Format (WOFF) as a standard for all browsers.
Taking advantage of this developement, backgroundtypography® as mentioned, lends itsself to be used as a unique tool for composition precisely for the world wide web.